All of us are in a constant hustle! Arent we? A successful brand is always conscious of this fact. The target audience’s attention spans are shrinking. They want something quick and skimmable.
Not only quick and skimmable but it should be convincing as well. Imagine considering these individual aspects on a regular basis. It will get unbelievably frantic to handle. But motion graphics can accommodate you in this case.
Motion graphics has become a center of attraction for different brands. Quick message delivery, enticing concepts, and fast-moving objects are all that are grabbing the attention of the audience.
Some of the crucial pre-production stages need your consideration. Veterans are fully aware of these. But if you are a beginner who is reading this, it can be a little frenzied for you. In this blog, you will go through the sections separately for clarified concepts.
What are three major types of Motion Graphics?
Motion graphics is a vast domain at its core. You can explore its magnitude by dividing it into three standard types. Each of them predicates its use cases in different sectors. Besides, it is also important to know about the perfect time and reasons to use each of them for the desired results.
Emotive Motion Graphics:
Such videos are most reliable for evoking emotions. These trigger emotions by depicting a brand’s message. It can be manifesting an optimistic message or a pessimistic approach as well.
A brand can leverage emotive motion graphics depending on the tone and the driving purpose as well. Finally, these videos make the audience follow the CTA (call to action) of the brand.
Explainer Motion Graphics:
You must consider this second type important too. Some brands are technical. Others have complicated services or products. In these cases, explainer motion graphics are for the easy understanding of the audience.
You can use explainer motion graphics to amend a complex procedure into a perceivable video message as well.
Promotional Motion Graphics:
The sole motive of such motion graphics is to increase the conversion rate of a brand. You have persuaded the audience, and invited them to take an action too but you are not converting them at all.
It can create a negative impact on your brand’s reputation and position in the market.
Now, promotional motion graphics will lead your way. These are huge mediums to convert the audience into customers. Since it is more discernible, it can boost conversions without any doubt.
Note: Keep in mind that different types of motion graphics have fixed goals. Make sure to execute a single type that fits your brand’s goals and purposes.
6 Steps every Motion Graphics Project should follow:
You got to know about typical kinds of motion graphics in the previous section. Now it’s time to learn about a regular process that enhances their purpose. Remember we are going to discuss pre-production steps. These are of equal significance in the production and post-production process.
It will primarily act as an observable outline for you to initiate further stages. The problem with different beginners is that they do not consider the pre-production stage at all. The negative impact that it creates eventually destroys the effort as a whole.
Keep in mind that the pre-production stage is the foundation. Make sure that your foundation is strong enough to keep the entire building intact.
Project Plotting:
The first step to consider is to plan your project. There are different online platforms that can help you in this aspect. It will allow you to keep your things organized. Easy access to everything will reduce the total time consumed as well.
You can work on your ideas, develop a script, take inspiration, and execute the storyboards later, all in one place.
Develop a Brief:
The role of a brief in the pre-production phase of motion graphics is to determine an achievable direction for your project. It gives you a goal to acquire. It also involves your target audience completely. You can work on the search intent and pain points of your target audience while compiling the brief.
You can also set your project’s purpose in the brief. So that it will always stay in front of your eyes. It makes the whole execution quite simple. Besides, a brief is all about the important factors that you have to take into consideration in the pre-production phase.
Brainstorm the Ideas:
It is the most crucial stage of this phase. If you do not have an idea to work on, there is no logic to starting everything from point zero. Brainstorming helps you bring out new ideas that are buried deep down in your brain. The best way to brainstorm ideas is to focus on the project’s goals and purposes.
Every magnificent project relies on a monotonous idea. Ideas are the key aspect of each project you have to work on. In other words, ideas bring everything together in the final stages.
Create a Moodboard:
A mood board is a multi-purpose stage of the pre-production phase of motion graphics. The motive behind a mood board is to give you a certain corner to organize your samples and references. You can create a mood board for a single factor to study and work on.
Besides different mood boards can be merged into a single one in some cases. You can discuss your inspiration with teammates and clients on just a single mood board. It assists everyone to understand what your ideas are going to depict and look like in the end.
Storyboard Time:
Storyboards are for visualizing your project and mapping it out. Basically, consider it like different pieces of sketches on a board. Well, modern types of storyboards are not hand-drawn. Instead, you can execute different software to develop an observable storyboard.
The purpose of a storyboard is to bring your ideas out into a sketch-like form. It makes you understand what needs to be added or excluded from the concepts and ideas.
Design Frames:
Now that your storyboard is ready, you have to start designing it. Frames are actually a kind of trial before moving onto the basic phase of production. It allows your clients to have a look at the final result. If any changes are to be made, you can rectify the flaws at this point.
The phase of pre-production is highly integral for a motion graphics company. It is because it is the groundwork for the next two phases of the motion graphics procedure. You cannot hop onto direct animation by ignoring the pre-production checklist.
Best Practices to use Motion Graphics:
Motion graphics have a particular goal to achieve for your brand. You must have a certain smart target for consumer acquisition through motion graphics. There is no doubt that motion graphics can enhance the overall brand presence.
But to make the most of them, you have to know what is the best time to leverage motion graphics for your brand.
Below are some of the prominent uses cases of motion graphics:
For a Commercial Goal:
You can depend on motion graphics to acquire commercial goals. These can bring movements in the motionless objects. Imagine a colorful moving ball that can be used in your sales video to achieve a smart goal.
First set your commercial goal, find a suitable type of motion graphics, and the rest is assured.
For Budget-friendly Projects:
Motion graphics are much more reasonable than animation. These videos are not much detailed as animation but can help to strike the audience within a fixed budget.
It means all you have to do is to hunt for a worthy and expert motion graphics professional to do this job.
For Less-technical Purposes:
Motion graphics are for smoothing out complex concepts and technical services. These can easily get your message across to your target audience. Even if it is hard to perceive by a non-technical person.
Portray your message to each individual in your target audience with motion graphics. You can depend on motion graphics if your brand falls under these best practices. As a brand, you can either hire a freelance motion graphics expert or a company itself.
You have a bunch of chances to utilize when it comes to implementing motion graphics for your brand.
The domain of motion graphics is playing a huge role in driving conversion. Different brands are investing in 3D animation and motion graphics videos as well. But it is beneficial to know about what are the viable types of motion graphics.
Different natures of motion graphics have distinguished goals. You can not replace a certain type with an irrelevant goal. You can also consider using these on the basis of your brand’s goal, budget, and purpose. It will make some decisions much easier for you as well.
If you are a brand, you can take BuzzFlick, video animation company in knowledge. Share your ideas and they will get you magical motion graphics and quality video production services. Head over to their website for more information.