As the CBD market continues to expand, especially after the passing of the Farm Bill of 2018, competition in the market has grown steep. New companies and businesses are continually cropping up to provide customers with efficient service and products. However, the problem with the increase in service providers in the market is that existing entities must double or even triple their efforts towards marketing to continue being visible.
Digital marketing and SEO have become increasingly important in the modern age, especially since many companies and businesses have online websites. As statistics show, there are over 1.7 billion websites online. Effective SEO can increase your traction and the quality of business you get.
- Assessing Existing Links
You have probably heard the saying that if it is not broken, don’t fix it. The expression can also apply to the SEO field concerning backlinks. If the techniques that you have at the moment are working for you, there would not be any need to change them. This brings you to the question of identifying which techniques are working so that you can make the changes you need if any.
Google provides an effective tool dubbed the Google Search Console, formerly Google Webmaster Tools. This tool helps to monitor the website, the organic search data, and which SEO tools are working for you, including backlinks. Therefore, you can use Google Search Console Reports to get more CBD SEO backlinks and benefit from existing ones.
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- Backlinking in SEO
Backlinking is one of the common strategies you can use in SEO. This strategy gives your site credibility and approval since it allows the search engine to identify that different websites approve of your content and that you are a credible service in the CBD niche. When determining which websites to place on the first page and among the first results of the Search Engine Results Page (SERP), search engines such as Google crawl through the internet via backlinks.
Therefore, having quality backlinks will give you an advantage regarding the website’s visibility and the business that comes with it. Bearing this in mind, the strategies you employ to build backlinks should serve this goal. Some effective tactics are as follows.
- Reclaiming Unlinked Mentions
Every so often, another website on the internet may mention one of your products in their articles. One way to identify mentions to you is through Google Alerts. This can be very beneficial as it speaks to your service and website quality.
However, the mention may not yield your desired benefits if the other website does not create a backlink to your main site. Thus, you can reach out to them and ask them to add a backlink to you, thus providing their readers with a more wholesome experience.
- Using the Skyscraper Technique
The skyscraper technique is a simple yet effective way of building backlinks to your website. Using one of the many backlink checkers available online, you can look for sites with similar content to the one you provide but with many backlinks. You can try to outdo their content by fact-checking their work, increasing the visual impression of the content, or covering it in detail. If you manage to do this, you can reach out to their backlinks and ask them to link to you instead.
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Another alternative would be to create stellar content on your site and look for websites with subpar content but many backlinks. After you identify one, reach out to the backlinks and try to convince them that your content is better than what they already linked to. They will then shift their links to you since you have better content. The merit of this technique is you don’t have to create new content.
- Fixing Broken Links
No one wants to send their readers to a webpage with the dreaded error 404, indicating a non-existent webpage. That is where you come in. Using tools such as Siteliner, you can identify websites that link to a broken webpage, recreate the content, or share your existing content with them. This value proposition technique will yield you a lot of quality backlinks.
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- Creating Guides
Creating guides to different techniques, especially in the CBD business, could help you earn many backlinks. Guides are very beneficial since they allow content creators to link their keywords to topics they do not want to cover in depth. For example, a blogger writing about CBD would not wish to define CBD. Creating an ultimate guide to CBD will allow you to gain backlinks from those creators.
- Guest Articles
Creating guest articles for other websites can help build CBD backlinks to you. Any time you create a guest article or are quoted on something, the backlink to your site will increase your credibility in the long run and your rank on the SERPs.
Having the right tactics for building backlinks can help you create better content for your readers and improve your rank on various SERPs. This will ultimately allow you more site visitors and, consequently, a higher business potential. Try out these seven tactics today.
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