In today’s highly digital world, where there are seemingly endless options for email marketing, how can one possibly choose the best provider?
Many people will tell you that they can help you expand your audience, increase audience engagement, and ultimately increase conversions.
And they all promise to help you boost the engagement of your audience, increase targeted traffic, improve deliverability, and improve conversion rates. It is now common knowledge that you can use the best email marketing software to gradually nurture leads, deliver timely updates, and upsell to existing customers using those tools.
Email marketing automation is something that is still in the works and is shaping up to be one of the most powerful features of email marketing platforms.
ConvertKit is much more expensive than MailerLite, so I have a ConvertKit discount code for you to buy Convertkit Plans.
Differences between ConvertKit vs MailerLite
- In contrast to ConvertKit, MailerLite provides drag-and-drop functionality within its email templates.
- Advanced tagging of subscribers is not something that can be done with MailerLite, but it can be done with ConvertKit.
- MailerLite provides a free version that includes all of its features, whereas ConvertKit does not.
- Countdown timers are available on MailerLite, but not on ConvertKit’s platform.
ConvertKit vs MailerLite
Set-Up Process
ConvertKit signup? You’ll start quickly.
MailerLite has lasted longer for a reason. MailerLite validates new users to ensure email deliverability. Signing up for a SaaS product should be easier, like SendLane. It helps for the purpose stated.
Most competitors do this. MailerLite goes beyond:
Complete your company profile, validate your email address and domain, then wait for MailerLite to review your application.
You can only use limited functions and email 500 contacts for now. After that, you can quickly engage more than 500 contacts.
MailerLite doesn’t offer a free trial, which is a problem. You’ll get a free forever subscription that lets you engage up to 1000 contacts in your email list, so you can simply spin up several lists on starter projects without worrying about how to pay for it.
All MailerLite premium features are available with the free account. Compare that to MailChimp, which delivers the first 12,000 email broadcasts for free, and you can see how valuable this may be.
ConvertKit offers a 14-day free trial before you choose one of four plans. ConvertKit recommends requesting a tailored sample if you have more than 7,500 subscribers.
You probably won’t require paid training to use ConvertKit or MailerLite. Both platforms are easy, so beginners and email marketing veterans will convert quickly.
Subscribers Management Tool
Both platforms will move your competitor’s contacts for free. CSV, TXT, and Excel files work. Whichever platform you choose will scan file types and handle data fields.
ConvertKit imports over 5,000 contacts within hours of your request. However…
…you’ll need ConvertKit’s $79/month subscription for this.
Email marketing providers may now process duplicate subscribers, bounces, and unsubscribes.
MailerLite has an unsubscribe page builder. You can design your unsubscribe page so exiting subscribers can tell you why they’re leaving. Or you can utilise compelling page copy to keep the leaving subscriber:
No hard sentiments.
You can upload a background photo/image to liven up the page. This is a powerful email marketing technique that may help you keep your audience interested and less inclined to quit. Not with ConvertKit.
Unlike Aweber and MailChimp, ConvertKit is a subscriber-based system.
You can segment and tag your viewers based on their interests, subscription channel, a link they clicked, location, subscription kind, etc. MailerLite can achieve this. Groups and Segments rename it.
Customer Support
ConvertKit offers email and live chat assistance if you need help configuring your email marketing and automation platform. ConvertKit hosts live classes where users can master the system and optimise their email marketing in an hour.
You can talk with ConvertKit customer care before signing up to discover how to commit immediately. The company also includes a FAQ and knowledge base. Otherwise, use social media.
Live chat is only available from 7 AM to 6 PM, unlike MailerLite’s 24/7. MailerLite is kinder. Email, live chat, and a knowledgebase will help you learn. 30 videos and a text guide are included.
MailerLite is available 24/7, unlike ConvertKit. Paying customers get live chat help, while free plan customers get email. You can get good assistance with either option.
Conclusion
ConvertKit’s automation builder and lead magnet double opt-in feature may be superior to MailerLite’s.
MailerLite delivers modern email and landing page templates. ConvertKit can develop branched automation to urge subscribers to take the next step in your email marketing funnel.
It depends on what your small business needs to improve. So only you can select between ConvertKit and MailerLite.