In this digital era, marketers use innovative ways to convey their brand’s message to the audience. Most companies use explainer videos to enhance their marketing activities. You can use explainer videos to increase audience engagement.
However, you need to know your audience first to create an engaging animated video. The best thing about explainer video is that it grabs the viewers’ attention. It improves your sales and makes your customers loyal to your brand.
If you want to achieve your business objectives, you should select your target audience and incorporate your video on the right platforms to convey your message to them.
Here in this blog, we will discuss the best tips to utilize explainer videos in your marketing to help your business achieve objectives.
Embed an Explainer Video on your Website
It is ideal to use an explainer video on a website. Nowadays, visitors expect a video on the website that tells about a brand and its products or services. Nobody wants to read textual content and do long scrolling on a website.
It makes your website more engaging and builds audience trust in your brand. Search engines like google give importance to a site that has video content.
Use YouTube to Upload your Explainer Video
YouTube is the second biggest search engine. Some companies avoid publishing their videos to third parties. However, you cannot miss YouTube because it allows you to communicate with a larger audience.
Nearly 2 billion users use YouTube, so it has a lot of marketing potential, and you can convey your message to the audience. So, if you are not using YouTube, you are missing an opportunity to target new market segments.
Add an Engaging CTA
A call to action is essential for the video as it encourages the audience to complete a conversion. If you are not using call-to-action in your video, your effort is useless, as you are not directing your audience to take action. People just enjoy and watch the video and do not take any further action that benefits your organization.
If you incorporate an explainer video and a CTA at the end of the video, it will improve your conversion rate. When viewers watch an engaging explainer video, and if it showcases the CTA, most likely, they will click on the CTA. So, you can use CTA to increase your lead generation and conversions.
Incorporate Explainer Videos in your Email Marketing Strategy
Some people wrongly perceive that email marketing is not an effective strategy. However, still, most companies use it to achieve their business objectives. If you want to enhance your email marketing, you can add an animated explainer video to convey your message to the potential audience.
This way, you can deliver your message to the audience who doesn’t prefer to read textual content; people love to watch videos. Explainer videos help you highlight the features and benefits of your product or services.
Video email marketing helps businesses in boosting their click-through rate. Marketers think that adding an explainer video in the email can enhance the result of campaigns.
So, if you are not using animated video, it is the right time to invest in it. You can outsource your video projects to BuzzFlick video animation agency as they stand out among the 10 best animation studios in Seattle Washington.
Post Explainer Videos on Social Media Platforms
We all know that social media has become a powerful marketing tool. The best thing about social media is that users prefer to share video content on their profiles. It increases the shareability of your content.
Using explainer videos on social networks is an effective marketing mix that brings impressive results for your business. You can use explainer videos to creatively promote your product or services to your audience. Businesses use these videos to increase their brand awareness. Animated video is one of the most effective advertising tools.
Use Videos in your Blogs
Using explainer videos in blogs is ideal for conveying your message to the audience. You might be posting blogs on your website to increase your website traffic, but you need to embed videos to capture the audience’s attention. You can add videos to your blogs to support your textual content.
It is one of the best ways to convey your message to your website visitors, so enrich your blogs through videos. You can market your video and make your blog more engaging.
Incorporate Explainer Video for Sales Pitch
Modern customers prefer to choose a brand that presents them with a video presentation highlighting the features and benefits of products or services. People love to watch videos instead of listening to the lengthy presentation of sales representatives.
You can use explainer videos to make your sales pitch even more engaging. It can enhance your sales pitches by using explainer videos and turn your prospects into loyal customers.
Post Explainer Videos on Quora
Influencers thought leaders, and entrepreneurs use Quora to connect with their audience. You can share your opinions on Quora and share your video or website link. It is one of the best ways to share video content with the audience. However, you need to share valuable information; otherwise, Quora will gauge that you are doing a promotion, and they will flag you as a spammer. Quora is a platform where you can share your opinion on various topics, making it easy to find your niche.
Closing Remarks
Digital marketing enables people to use various tools to increase their communication with the audience. Explainer videos are one of the most effective tools that help marketers to explain the features and benefits of your product or services. In recent years, most businesses have used explainer videos to enrich their marketing.
Sometimes even a 30-second commercial video can do wonders for your business. You might be wondering how much does a 30-seconds commercial video costs. Most video production companies charge from $100 to $1000 for a 30-second video.