Did you know how TikTok came into being? If not, let us tell you the inside story. That will help you to understand the main concept behind TikTok ads, how important it is to get TikTok likes, etc.
So, the TikTok inside story…
It was in 2018 a music app was shared, “musical.ly” to TikTok. Initially, the app was owned by a Chinese technology-based firm “Bytedance”.
Later, when the app was purchased, TikTok created another platform that allowed users to share videos. Hence, it became one of the leading and successful video-sharing social media networks. Since the inception of TikTok, it has never failed to surprise us with the kind of creativity it shares.
TikTok – The Main Reason for Use in Business
TikTok is for all, including businesses. That is the reason why there is a separate entity to boost businesses. On this separate entity, “TikTok for Business” companies and all types of businesses get basic information. So much so that everything is in-built for the brands and companies to enjoy!
What does it offer?
Well, TikTok for Business helps in several ways. For example, it helps in devising the business plan and strategy, creates advertisements, takes care of your budget, boosts the target audience, and even analyzes the entire data of the campaign.
Fun Fact: TikTok aims to provide ease in digital marketing. That’s the reason why it has e-learning services that surely assist businesses to unleash creativity and learn how to create TikTok ads on a platform called “Ads Manager”.
Different Forms of TikTok Ads
Basically, there are five types of TikTok ads that help in achieving milestones successfully. Those are;
- In-Feed Ads
- Brand Takeovers
- Top Views Ads
- Branded Effects
- Branded Hashtags
The main purpose of “TikTok for Business” is to format TikTok ads. That is one channel through the assistance of which marketers are able to create and run campaigns. You, as a sound marketer can make use of any of these five types of TikTok ads. Let’s delve in and check out their formations.
#1: In-Feed Ads
As soon as the users scroll through their “For You” feed, in-feed ads will appear as the fourth video. These ads are based on the preferences as well as the activities of the user. Yes, the preferences are determined by the algorithms very smartly and without much hassle. The retention of such advertisements is far more than television commercials. According to studies, TikTok has achieved more than 23% of details of human memory.
In-feed TikTok feeds possess a CTA (call to action) which makes the businesses get more leads and conversions. The CTA can lead to any action that may aid in the progress of a business.
For instance, CTA may take the user to the official website or even the link from where an application is installed.
#2: Branded Hashtags
Branded hashtags come as a surprise to most TikTok users. It is because users are not taken to another app for installation or the official website for leads. Instead, TikTok users have prompted the use of the brand’s hashtags.
Interestingly, brands or businesses of any shape and size use this format to get hashtag accessibility – this feature is only incorporated on TikTok. Businesses that choose to make use of this advertisement need to have a handsome budget. It is said after detailed research that the average cost of branded hashtags TikTok ads is $150,000 US dollars for only six days.
Furthermore, this investment comes with the best return. However, the engagement rate is lower than other formats of TikTok ads – the median rate is recorded at 17.5%. Hashtags are usually used by TikTok users when brands have new challenges or trends. Companies and brands also make memes to let TikTok users join in.
For example, there is a challenge #worldseries which is sponsored by the leading Major League Baseball on the “Discover” feed. This hashtag inspires users to share how they have celebrated sports (particularly baseball games).
As soon as the user takes part in the hashtag challenge, they are redirected to a landing page where Major League Baseball’s logo is seen, the description of the challenge is mentioned in detail, and other videos around the same hashtag are shared.
#3: Top Views Ads
The format of this type of TikTok ad is more about a once-a-day pop-up upon opening TikTok app. Top Views ads are up to one minute long and are best for businesses that are looking for longer attention spans. It will not be wrong to compare it to movie trailers which are up to 60 seconds. However, if you go with the longer version of TikTok ads, the usability or result will be 71& better than other types of TikTok ads. According to the research and studies, Top View ads hold more attention from TikTok users. You can also buy TikTok views to boost engagement of your videos.
#4: Branded Effects
When brands, companies, or other businesses take the help of 2D or 3D in any form in order to incorporate images of the goods they want to sell on TikTok, it comes under “branded effects” ads. These advertisements use filters as well as stickers to make advertisements more interesting and attractive.
Stickers and filters usually boost engagement rate which helps in brand awareness. Interestingly, these ads are also best in creating games.
#5: Brand Takeovers
It is a format that has Top View, Branded Hashtags, and In-Feed TikTok ads. Yes, Brand Takeovers are the ads that contain everything we have discussed above. However, the model of this TikTok ad is based on featuring 1 business every day. Interestingly, these ads start somewhere around $50,000 (for every day).
Functioning and Dynamics of TikTok Ads
Now that we know the forms of TikTok ads, let us understand how they function.
Step 1: Create an account on “TikTok for Business”.
Step 2: Describe the business or brand in detail.
Step 3: Once you have completed the first two steps. Set up a preferred payment gateway or method.
Step 4: Now you will be asked to choose one of two options – simplified or custom.
Step 5: Start building the advertisements at different levels. Elements that are to be checked in those levels include the synopsis or TikTok campaign, defining the preferred ad group, and then creating solo TikTok ads.