Think of your domain name as a tattoo for your business
Similar to a tattoo, there are removal options if you decide not to use a domain name that you market and use for your business. But like tattoo removal, there is a cost to destroying a domain and starting from scratch.
Your domain name is an investment
From a cost perspective, you’re investing more in your domain than reputation. This is often overlooked when making an impulsive decision about a domain name. From hiring a website designer to printing business cards with your domain, these are just a few of the many ways to invest in your domain. The average business will invest thousands of dollars in domain names over a few years. Some businesses that are dissatisfied with the look of their website often look for a new domain name to create a new look. I recently worked with a company that didn’t like their domain name, so they let it expire and competitors took over
. Not only did they save thousands of dollars on printed marketing materials by using the old domain name, they also lost customers to a competitor with the old domains. If this company had called me earlier, we could have find company website based on name to your liking without losing customers or marketing materials. Deleting an existing domain will bring your business back to the starting line for the cost of marketing your website. Website Shack specializes in taking over existing domains and renewing or completely renewing the website.
Choose the right domain extension
A domain extension is what comes after the website name. The most popular domain extensions are .com, .net, and .org; however, this is just one example of the domain extensions available for your site. New domain extensions appear every time you return. The best rule of thumb is to stick with a domain extension recognized by your customer base. The most common of these is extension. Having a net extension provides stability and makes it easier for you to find your business on search engines. One of the most common myths about choosing a domain name is that all extensions have disappeared.
It couldn’t be further from the truth.
There are still plenty of domains available. Finding the right extension for your business may take a little longer, but the benefits are invaluable. A domain name can consist of letters, numbers, and hyphens There are many variables in domain extensions, so just because you don’t have your first idea for a domain name doesn’t mean the competition has won the battle. Use a domain keyword generator service like name boy or domain fellow to find available domains using your business name or keywords.
Don’t overpay for your domain name
There are many web design companies, including mine, that offer you free domain registration when you purchase a website plan. One caveat: If you understand your route, make sure your company will eventually own the rights to the domain. You don’t want to find yourself in a situation where a third party manages your domain. I regularly hear horror stories about it. Most major design companies will register the domain name for you, and you will manage the naming rights. Be sure to ask this question when choosing your website designer, or register the domain yourself .