Winter is associated with cold weather, hot food and drink, and holidays. Usually, people spend this time with their family and loved ones and enjoy the time off at home. But some take advantage of this time to go on tours and travel to different places since they can’t do so the rest of the year.
Many use travel agencies to help them plan and execute their trips. These agencies and agents offer special deals and packages during this time to help these helpful travelers out. But they’re only effective if they manage to inform the public about them. As such, here are some techniques and strategies you can try as a travel agent to market your winter travel deals.
Travel Posters
Nowadays, people are extremely busy with their routines and don’t have enough time to watch or read advertisements. The best way to reach out to them is by using a medium that delivers the message quickly. As such, a graphical representation of your marketing message will do best. A great way to execute that is via posters. Using these posters, you can inform your prospective clientele in an engaging way with results to show.
You can make your travel posters easily using an online poster designer such as PosterMyWall. Using an online service saves the hassle of installing and learning to use dedicated software for this purpose. A good travel poster should show off the destination, the famous tourist spots, and offer information about pricing, duration, hotel and lodgings, and other relevant information. Less is more so try to show rather than tell using lots of words.
This is a good example of what you can hope to accomplish with a travel poster. This template has pictures of the travel destination, prices for the packages, and space for text where you can offer details. It also has some space where you can put your agency’s details and other contact information should the traveler want to get more information.
Create Appealing Packages
Your services are only good enough as long as you’re offering something your clients may want. And that will be travel packages and deals. Other travel agents may be offering them the same services as you, but what makes yours unique? The answer lies in the unique packages and deals you may offer.
In order to be truly effective, you’ll need to offer deals that go beyond simple discounts. What other value can you bring with your deals? Can you offer better accommodation? Perhaps you can include some guided tours? Or other such attractions? As long as you’re offering something that will enhance your winter travel deal, it will work.
Get Personal
You would have collected contact information, particularly emails, of your clients while working as a travel agent. As such, you will these emails to reach out to your past clients regarding your winter deals. These will be people who have already used your services in the past and will be familiar with what you can offer. And chances are, they already have a positive impression in their minds.
You will create emails regarding your winter travel deals which you will then send to your past clients. By doing so, you create the impression that you went out of your way to reach out to them, and it makes them feel valued. You may also offer them special discounts, bonuses, and vouchers that they can avail of for their trips. As long as you offer them something of value, they will engage.
Social Media Marketing
Much of the internet traffic is generated by social media usage. This means that the best place to reach out to a large audience is on social media. As such, you will be using your social media accounts to promote your winter travel deals. For better effect, limit yourself to a couple of platforms such as Instagram and Facebook. This allows you to hone your content better instead of being stretched between different platforms.
You can easily create content for your social media marketing campaign with PosterMyWall. Their online social media post creator is easy-to-use and you can easily add all the pictures, clip art, text, etc to your post. Your posts should have pictures of the destination, text giving information about the trip, pricing and dates, and other relevant information.
Final Thoughts
A successful marketing strategy relies on repetition and consistency. As such, once you have your messaging, you should ensure you send it out to your audience consistently. In our current day and age, there is so much advertising and marketing that people zone out many of the promotions they hear about or see. Therefore, you should ensure your promotions are sent out consistently to minimize that chance. The advice above will help you achieve your goals. It may seem simple, but oftentimes, it is simple techniques that are the most effective.