Because of this, the investigation of keywords needs to serve as the foundation of every internet marketing effort.
Finding out what your target audience is looking for online and figuring out what it will take to rank in search engines for those terms are the two main objectives of conducting keyword research.
You won’t be able to successfully optimize your website, target phrases for link building, or know what content to generate for your audience if you don’t know what keywords you should be targeting.
In this first session, there are many Semrush alternatives but we’ll go through how to build up a spreadsheet for your keyword research using Semrush with 30 days of free trial and find the ideal keywords for search engine optimization of your primary website as well as themes for content generation.
In the following paragraph, we will go through the many types of data that may assist you in selecting the most effective keywords to target.
What Is Keyword Research?
The process of determining what search phrases your target audience is typing into search engines to find businesses and websites similar to yours and optimizing your content so that you appear in the search engine results is referred to as keyword research.
For instance, the primary readers I have in mind for my site are marketers and owners of small businesses who are searching for assistance with their search engine optimization and digital marketing tactics. This indicates that I want pages from my website to appear in the search engine results pages (SERPs) whenever my audience searches for phrases that are connected to search engine optimization and digital marketing.
Imagine that a member of the audience I am trying to reach is interested in the question “what is SEO?” I want to ensure that the information on my website is relevant to the search terms people are using and that it appears high in the list of results. Luckily, I do! The best results for the phrase are included in the following list.
You need to devise a plan to assist your audience in locating your website, whether it is a blog, an online store, or a website for local services such as lawn care, if you want your audience to locate your website. The next step is to do research on potential keywords.
The result that appears first in the list of results returned by Google in response to a particular search query (also known as a “keyword”) receives the majority of the clicks around 49 percent of the time. There is a 22 percent chance that the most traffic will go to the second result. When consumers reach the second page of results on Google, the likelihood that they will click on any one result drops below one percent.
You need to determine the keywords using Semrush that your audience is searching for and then provide content that is relevant to the search intent that they are using in order to attract them to your website.
Developing fresh concepts for potential keywords is the first step in doing keyword research.
This might be the most challenging step of the process at times due to the fact that many people who are not aware with the concept of keyword competition will use extremely general target terms such as pizza, hotel, or Los Angeles.
Others will use esoteric terms that it is highly unlikely that anybody would search for, such as “SEO/Link Building/Social Media” (yes, I have seen individuals trying to similarly over-punctuated sentences).
Therefore, the first thing you will need to do is search for appropriate terms that are connected to their company.
You always have the option of beginning with some straightforward brainstorming. Take a look at the primary subjects covered on your website, and jot down some keywords that relate to those subjects using Semrush.
I would recommend doing it in either Microsoft Excel or another tool that can create spreadsheets.
After that, when you are ready to develop those thoughts further, you should proceed to some excellent keyword tools.
You are also presented with an overview of what it takes, on average, to reach the first page of Google for the keyword in terms of the number of backlinks and the domain score.
This is positioned above a graphic that shows the volume of searches for the respective term over the past year, broken down by platform (desktop, mobile).
Google Ads Keyword Tool
The second tool on our list is the Google Ads Keyword Planner, which is frequently referred to.
If you already have a Google account and, much better, an Ads account, you should sign in to them as soon as you arrive on the Google Ads Keyword Tool. This will allow you to obtain more accurate results.
To give you an example, I searched for “social media” when I was not connected to my account, and I received one hundred suggestions for keywords.
After logging in, I performed another search for it and obtained more than 600 results.
If you are searching for keywords only for your static website and are not interested in the cost-per-click pricing (CPC), then my recommendation is that you use the results without signing into Google Ads.
Go with the results while signing in to Google Ads if you are interested in the CPC cost and also acquiring keyword suggestions to aid with the production of content.
The following is an explanation of what information is provided by each column of the Google Ads Keyword Tool for each of the keyword ideas that are displayed:
If you were to conduct a search using these match types, you would obtain 419 million results for a broad match search for social media, while you would only obtain 304 million results for a phrase match search for “social media.”
In reference to the overarching concept of social media, you may find it helpful to exclude specific terms from the list of keyword suggestions.
For instance, if you did not want to target anything related to social media jobs, you might include the term “job” in the list of “Negative Keywords” on the tab on the left side of the screen that displays your search results.