In 2021, Google will be more aware of SERPs. Having added AI to its algorithms, Google’s core value is to provide users with quality, relevant, and accurate results. It will be difficult for SEO experts to meet this challenge. Therefore, any SEO service in Lahore or web doctor should understand all types of SEO.
Categorically, SEO has three types. are listed below;
- SEO on page:
- Off-page SEO:
- Technical SEO
All SEOs revolve around their type, and each type has its own unique characteristics and issues. The main purpose of such types is to provide SEO services in Lahore and plan accordingly. Other than that, SEO strategy, pipeline building, and task assignment stuff like that help a lot.
On-Page SEO – The basic type of SEO
It can be said that SEO starts here; therefore, it has the highest priority in the eyes of SEO Services In Lahore. The question is “on-page SEO”? It refers to the content of the website. With this, we optimize each page of the site. Basically, we communicate to Google the relevance ratio of your page to the user’s keyword intent. Here are some page factors.
Keyword research and assigning keywords to site content help us find the right keywords. For this, we find the right keywords, opportunity keywords, and money keywords for the site. Then we categorize them into primary and secondary keywords. These keywords are used in the articles on your site.
Tip: All of our content creation is based on keyword research.
Optimize your headlines and let Google know your keywords and intent.
Title tags, whether Google likes them or not are still debated. But SEO experts recommend putting H1, H2, and H3 tags on our primary and secondary keyword pages respectively.
According to Google’s quality guidelines, the body content must be sufficient to get the answer for the desired keyword. So it is recommended to have at least 300 words per page. Here, the content must be unique, value-based, research-based, and read by a group of eight. Additionally, the content must be crawled, the appropriate schema tags must be implemented, and the content must be of medium length. Finally, meta titles, descriptions, URL structure, and content formatting also fall under On-Page SEO.
Internal links with do-follow tags and external links without do-follow tags inform Google about the relevance of the page.
Image positioning and its alt tag are another important on-page SEO factor.
By now, Google has introduced so many on-page SEO factors and it all depends on the quality of the content you produce.
Read more: SEO Services in Lahore
Off-Page SEO: It’s Still Alive.
Google recommends building relationships with other webmasters in your niche. It’s about building PR and getting more links. This adds value, reputation, and authority every time you build a new relationship. Such relationships are called links. Inbound links pointing to your site are counted and measured by Google’s algorithms. Quality backlinks improve your Google ranking; On the other hand, low-quality, bad-quality, and spammed links can negatively affect your site’s ranking.
Good link builders always follow such techniques.
- From a distance
- Guest posts
- Earn natural backlinks.
- Get links through high-quality blogs.
- On the other hand, in off-page SEO, there are other methods for obtaining low-quality backlinks.
blogging
Presentation of the list
Share PDFs, slides, and documents.
Build a profile connection.
Statistical links, comments, and automatically generated backlinks
Getting a few but quality backlinks can significantly improve your SEO. On the other hand, having a large number of low-quality backlinks pointing to your site can hurt your SERP.