It would help if you had an SEO competitor analysis when you want your website to be more recognizable and rank better than others in your niche. This analysis requires finding your site’s strengths and flaws and remaining one step ahead of the competition. An examination of your website’s competitors’ usage of keywords, backlinks, and other optimization variables is known as an SEO competitor analysis.
You may utilize the information from an SEO competition analysis report to guide the SEO strategy for your website. While performing SEO, it might be easy to concentrate only on your website’s exposure and rating. But SEO does not happen just like that. The effectiveness of your SEO company Perth plans heavily depends on the performance and strategies used by your competitors’ websites. Therefore, conducting a competitive analysis is crucial.
Recognize Your SEO Competitors
· The search page enlists your main competitors in SEO over the targeted terminologies.
· Whenever your company offers services across various categories, you can significantly have a varied list of competitors for every service you have in your offering with little to no overlaps.
· Fortunately, identifying your most significant competitors is as simple as typing your top search terms into Google and noticing their websites.
· You should keep an eye on the SERP landscape you are entering, even if you are utilizing a tool.
Perform a page analysis
· The following stage in competitive analysis is examining a competitor’s website and its best pages. What keywords and how were they used in the content of these pages?
· When doing a competitive SEO analysis, this stage entails identifying keywords for which a competitor’s website is ranking, but your site isn’t.
· You may then build a page just for ranking these keywords once you have found relevant keywords that also relate to your business. When this arises, you have the chance to lead them to your website rather than that of your competitors.
Strategize and aim for a content strategy
The next step involves using your collected data to create a report on SEO competitor analysis. Your SEO content plan is developed based on the report. Create a list of keywords or content ideas to utilize as a starting point for your content strategy. You may keep this list in a basic spreadsheet or a tool.
You can add the keywords or suggestions to content to a specific list, allowing you to export them in a spreadsheet rapidly, creating SEO competitor analysis reports, an inbuilt aspect of the tool to analyze your competitors.
Examine the backlink profiles of competitors
- The two most important elements of competitive analysis are finding out where your competitors are getting their backlinks from and using that knowledge to create high-quality links for your website
- This step requires a powerful SEO tool because it is virtually difficult to complete manually.
Review the UX and site structure.
· You haven’t been paying attention if you’re unaware of Google’s intense focus on enhancing user experience.
· Over the past three years, mostly all of the significant algorithmic changes we’ve seen have been centered on UX: quicker sites, better search results, and better mobile experiences.
· Your website is improved if it is slower than your competitors, unresponsive, or more challenging to use. We suggest:
1. Enhancing your sitemap for easier crawling.
2. Putting a solid priority on improving page performance, especially for valuable landing pages.
3. Ensuring that each component of your website is created with the searcher’s intention.
Understand How They’re Utilizing social media
Few SEO experts would disagree that social media is an essential component of any effective SEO strategy, even though the exact nature of how social media and SEO interact is widely discussed.
That’s understandable, given that a solid social listening platform does much more than keep you informed of each new cat meme that a competitor tweets.
With the use of an effective social listening tool, you can:
- Track linkless mentions on social media and interact with your audience to drive more traffic to your website, especially when people are directly using or searching for your product.
- Follow up on brand references outside social media sites and do the same.
- Record user feedback.
Tracking competitor ad spending
Suppose you have optimized your website to the best of your ability but are probably still losing out on the SERPs. In this instance, the competitors spend much more on paid traffic campaigns to help generate sales and conversions.
We advise against trying to match each competitor’s expenditure dollar for dollar. Still, you could find it helpful to keep an eye on their Google Ads campaigns, promoted content, banner ads, sponsored posts, and more to at least get a sense of what people in your niche are spending on advertising.
Use a template for an SEO competitor analysis to cover all the bases.
Effective competitor analysis SEO is used in a variety of ways. A free SEO competitor analysis template might serve as your reference, and having a prepared paper on hand may save time and stay organized with your SEO competition analysis work. Additionally, using a template speed up and increases the accuracy of an SEO competitor analysis report.
The only thing to do is to continue working at it now that you understand competition analysis in SEO company Perth. Continue making little improvements, reviewing your rankings, and keeping an eye on your competitors. Your efforts will not get wasted as your business will take off to the next level, and your efforts are paying off.