What should be on your website, what should be avoided, and the most recent best practices Any dental marketing strategy must include a professional-looking and interesting dentistry website.
Consider it a window into your dental practice and the start of the patient experience cycle; it should reflect the warm and friendly atmosphere that clients can anticipate experiencing when they walk into your office in person.
Most people will search for and find your office there, learn more about the treatments and services that are offered, and get to know the dentists and staff. It usually serves as the initial impression for potential patients.
A great dental website should be user-friendly and educational in order to help patients make informed decisions about their dental health. Continue reading to learn about five critical elements that will set your dental website apart from the competition.
Effective Content
Consider your ideal patient. Who’s that? You must be aware of your target market in order to talk to them directly on your dentistry website in order to have an impact. Start with the essentials: clearly state your contact information, fully describe your service options, and draw attention to your capable and kind employees.
Clearly describe the offered services; language should be readable and instructive so that patients are aware of what to anticipate from their procedures and the advantages they offer. Above all, don’t be afraid to share your practice’s narrative; by being true to both yourself and your practice, you will have the greatest influence.
Share you’re ‘why,’ or the inspiration that drives you to show up every day; patients want to learn about you and your practice. Other dental website content should be relevant and helpful to your target audience.
For example, if you’re a pediatric dentist, share content that you know will appeal to parents and/or offer advice on how to keep children calm during dental procedures.
Testimonials From Patients
While testimonials may appear straightforward, they’re actually one of the most effective ways to market a dental practice and may be a significant source of patient referrals.
Prospective patients can gain confidence and trust from reading patient reviews of a practice’s procedures and services because they tend to be more credible than the doctors’ own statements about their qualifications. Patients are much more likely to make an appointment when given a suggestion from a friend or trusted peer.
Create visually appealing patient testimonials for your website, and include a video or before-and-after images to give more context. Before posting any testimonials publicly on social media, always obtain consent and follow any patient privacy regulations.
Stunning Branding
Your dental practice’s vision and values should be reflected in the design and feel of your website. Branding becomes important in this situation. What kind of future do you see? Why should clients visit you?
Think about your most recent images and visual components. Do they accurately represent your practice online? Design a logo and color scheme that reflects your mission and philosophy. Use a semi-custom website to get up and running quickly if time and money are scarce.
If not, work with the Dental Website Design creative team to develop a one-of-a-kind logo and identity from scratch or to design a totally unique dentistry website tailored to your practice. High-quality images and videos can be used to share patient reviews or testimonials, highlight the faces of friendly staff, and give patients a sneak peek of your office.
Seamless and Searchable Ui And Ux
Your website needs to be searchable with proper SEO in order to be found online. To start, do a competitive analysis on your dentistry website to evaluate how you stack up against the competition.
Understand that SEO involves more than just your Google ranking; it also determines whether or not you’re bringing in and keeping new patients by increasing the visibility of your practice’s brand online.
For a seamless user interface (UI) and user experience, keep dental website design simple and easy to use (UX). Collaborate with Ottawa Web Design teams to develop an aesthetically pleasing dental website design as well as a responsive, functional, and user-friendly site navigation (via mobile and desktop).
Also, becoaccessible me acquainted with ADA compliance requirements to ensure that dental websites are to all.
Integrated Software That Is Patient-Friendly
Utilize Ottawa’s Patient Portal to deliver a first-rate patient experience from beginning to end. To adapt the functionality of the portal to your front office requirements, customize features and information for patients and front desk personnel. Don’t use paper! Electronic forms, appointment scheduling, online payments, ledger overview, notifications, and reminders are all included in a patient portal with all the features.
Give patients access to their medical records, and give them a safe and secure means to exchange and share crucial information like x-rays, treatment plans, or referral notes.
Simplify time-consuming procedures and automate others entirely to give you and your patients a more seamless scheduling experience. Sign up for a demo today to see how the Ottawa Marketing Platform may benefit your business.