Instagram is a very powerful social network that can help you increase the visibility of your brand or company and convert more. But, to be able to do it, it is not enough to create an account, publish content and wait for your potential clients to come to you. But you must define a specific marketing strategy for this social network.
Let’s see your marketing actions to convert more with your Instagram account.
Optimize your Instagram profile
The Instagram biography is the first thing that users will see when accessing your profile, so if you do not have it optimized, you could lose new followers.
Choose a username that represents you and is easy to remember. Use a profile name containing keywords you are interested in positioning in the search engine of this social network. Use a profile photo that identifies you, such as your company’s logo or mark, or a photo of you with a friendly attitude that looks good.
In addition, you must write an attractive biography. It is easy to read, and it informs users of what your company is about and the content that they will be able to find in your account since if they do not know what they are going to see, they will not be able to decide if they are or not interested in your profile.
You should also add highlights, but not too many, since users could get lost in stories that are not relevant to your brand or company (choose about 5 highlights that have interesting content for your target audience).
And finally, add your website or the link to another of your social networks, your location (if you have a physical store or offer services in a certain region), and contact buttons to make it easier for users to get in touch.
Post valuable content
If you read marketing blog articles, you might be a bit tired of hearing the term “value content,” but it is a very important thing. You do not have to publish the content that you want or any content that is easy for you to create at that moment, but you must share the content that interests your target audience in drawing their attention and that your brand or company appears in his mind when he needs something that you can solve for him.
It may seem difficult, but your own followers will tell you what content they find interesting and what content they don’t through their interactions with that content.
Also, remember that the content may be interesting to them, but not how you have chosen to show it to them. For this reason, I always recommend that you do tests, publishing different content to analyze which one your audience likes the most.
Run Instagram ADS campaigns
If you want short-medium term results, you need to boost your Instagram profile with advertising on Instagram Ads.
Advertising on Instagram is done through the Facebook platform and can be displayed in the stories or in the feed. This is something you must consider when creating the ad video or image.
Think about what your goal is, who your buyer persona is, what budget you have, and what you want to promote. So when you start creating the campaign from the Facebook Ads Manager, you will know what to choose at each level (campaign, ad set, and ads).
Reply to comments
Social networks are used to create conversations between different users, so that is what you should do.
If your followers take time to write to you and give you their opinion, the best thing you can do is reply to them to thank them, since if they don’t receive a response, they will stop wasting time writing to you.
In addition, by replying to the comments that your followers leave you on your posts, you will make them return to the post. That tells the Instagram algorithm that it is valuable content (why would a user bother to see two times or more the same content)? So not only will it help you build relationships with your followers, but it will also help you increase the reach of your post.
Interact with other accounts
The Instagram algorithm likes interactions, whether it’s from your followers on your posts or stories or from you on other users’ posts or stories.
Don’t just wait for users to go to your profile to write to you. Write to your followers or other users to create conversations with them.
Also, if you write valuable content in any of their posts, you will get visibility from all the followers of that account who interact with that content.
Use the right hashtags
It is very common to see posts that use very large hashtags or are very general, which does not help your post get more reach or reach your ideal audience.
The more specific they are, the more segmented they will be, and the more likely you are to reach users who are really interested in your brand or company, so don’t be afraid to use small hashtags.
Use Instagram Stories
Instagram stories work very well and allow you to share more spontaneous content and connect more with your audience.
Take the opportunity to teach the day-to-day of your brand or company, how to use some of your products, announce or show news, answer questions from your audience, and create surveys to learn more about your followers or share information of interest.
To do this, you can use any of the animated filters, texts, or stickers that the social network itself has to create more striking stories.
It is interesting that you add a hashtag or location to your stories to give them more diffusion.
Also, highlight those stories that are relevant and that you want to continue to be seen after 24 hours.
Get to know the Instagram algorithm
In order for your content to get more visibility, you must know the Instagram algorithm. This tries to order the contents so that users first see the ones that interest them the most (which are those published by the accounts with which you usually interact).
So if you want to see what an account is posting, you need to interact with it (by liking it, leaving comments, sending messages, interacting with its stories, or saving its posts). And, if you want your followers to see your posts, you must encourage them to interact with them; no, I do not mean that you ask it directly.
But to add questions that encourage comments, create interesting content so that your followers save it and can consult it as often as they want or create stories to which you add interaction stickers (surveys, questions, questionnaires, control emoticons, or chat slider).
Publish regularly and at your best time
Each account is different, so you should not rely on the number of publications they advise or the best hours of other accounts, but find out the one for your account.
As for the best time, I advise you to monitor Instagram statistics or use another external program. Always post when most of your audience is active on the social network (so you will have more interactions in the first few minutes after posting, and the algorithm will favor the publication’s reach).
Always analyze your results
If you want to improve, you have to analyze and extract information. To do this, you can use Instagram statistics (which give you information about the content you share, activity, and your audience) or use external tools that give you information about your Instagram account in a more organized way, such as Metricool.
Don’t get obsessed with looking at all the metrics. Select the ones that are most relevant to your goals.
Getting your Instagram account to convert more is not difficult, but you will need a good marketing strategy and time or money to hire a good professional to manage it for you.
But don’t worry, I have good news for you, and that is that in order to sell, thanks to Instagram, you don’t need thousands of followers. You only need to reach followers who are really interested in your products or services and give them interesting content for them. This way, you will get them to come to you when they need your services and/or products without resorting to cold-selling practices.