If you’ve taken the time to build a website from scratch, you want people to visit it.
Increasing website traffic will not only show you that your time was well spent, but it will also build brand awareness, cultivate target audience trust, and boost your rankings. Your conversion rate, user engagement, and income may all improve as a result.
Tips To Drive Traffic to Your WordPress Site
Let’s examine these procedures in more detail so you can start boosting website traffic right away.
Be search engine friendly
Writing high-quality content is the only surefire way to appear in search results. The copy on your home page, product pages, and all other pages fall under this category.
However, there are things you can take to increase the likelihood that people will notice that fantastic information. Your initial move? In order for search engines to find and index your website, make sure that your privacy settings are set to Public. To find out the precise words and phrases individuals are using in their search engine inquiries, conduct some keyword research next. Your titles, headers, body copy, meta descriptions, and URLs should all contain these keywords. You can use tools like SEMRush, Google Webmaster Tools, and Google AdWords Keyword Planner to aid in your study.
“The next step is to select an HTTPS connection over an HTTP one. The safe transmission of data between the web server and browser is guaranteed by HTTPS. The percentage of websites that use HTTPS has increased over time, reaching almost 96% of the top 10 results. Additionally, HTTPS is a ranking signal according to Google, according to Zoran Manic, a search engine optimization specialist at FixRunner WordPress Support
Create Excellent Blog Posts
You should include blogging in your content strategy if you want to increase site traffic. You have a 434% higher chance of being listed highly on search engines if you include a blog on your website, among many other benefits.
You should think about your readership when producing blog posts and the kinds of information they enjoy reading. Some material can attract highly targeted attention and has a greater chance of going viral than other types of content. You should also pay attention to your title, introduction, photos, and other elements.
Increase Internal Links
You can insert links to other parts of your website’s content within your WordPress posts or pages. Linking to relevant information will increase user engagement and decrease bounce rates on your website. Additionally, you’ll raise the likelihood that more people will find, read, and share your material.
The user behavior on your website can change from “read and exit out of tab” to “read, click the link, share, repeat” with the implementation of an effective internal linking strategy. In addition, internal linking increases the likelihood that search engines will index the material on your website and give it a higher ranking.
Improve the Efficiency of Your Website
The experience of your visitors is impacted by load time in addition to how well you perform in search engines. Imagine that after attracting visitors to your website, it takes one, two, or five seconds for the site to load. According to a Section survey, 22.2% of users will leave your website inside the first five seconds. After seven seconds, that percentage increases to 32.3%. The study also revealed a connection between the number of pages read and page load time.
Other excellent practices for enhancing your site’s load time include carefully removing any unneeded plugins, widgets, adverts, external services, and multimedia.
Create a mailing list
You want to keep visitors coming back for more once you’ve attracted them with your excellent content and products. Be proactive rather than waiting for them to come back to your website on their own. To entice people to give you their email address, including offers of e-books, templates, free memberships, and other lead-generating content on your articles and pages. You can reach your audience directly if you have an email list. In this way, you can inform them as soon as new information, services, deals, or events become available. This will guarantee that new visitors come back again.
Increase Your Social Media Reach
There are an increasing number of social networking websites that receive heavy traffic. More than one billion people use Facebook alone every day. By opening personal and business accounts on sites like Facebook, Twitter, Google+, and LinkedIn, among others, you may participate in the activity. You can expand your audience and attract more visitors to your website by sharing your posts and pages on those networks.
To make it simple for people to share your content on social media, you should also include social sharing buttons on your website. Your material has a better chance of going viral with their assistance.
Evaluation of Your Performance
You need to measure your performance to find out what you’re doing well and where you can improve in order to increase traffic to your site and maintain those increases. Tracking your traffic, together with keyword positions and user engagement, will help you spot and target areas for development. If you see that one article type is performing better than the others, you may want to adjust your editorial calendar and content strategy. Alternately, you might change your publishing schedule if you discover that a consistent volume of traffic is coming from a nation that you weren’t specifically targeting.
You may develop a roadmap to continuously enhance your website and give users better experiences by studying these indicators.
Plugins to Promote Your WordPress Website
It’s a significant task to increase traffic to your website, but you don’t have to do it alone. There are plenty of tools that you can use to attract and engage visitors to your site and keep them coming back for more. Check out a handful of those examples below.
Utilizing OptinMonster, a lead generation plugin that aids in the conversion of site visitors into subscribers and subscribers into customers will help you get the most out of your marketing efforts.
You may design a range of lead capture forms using its integrated drag-and-drop form builder, including popups, full-screen takeovers, floating bars, slide-in scroll box forms, inline opt-in forms, and more. Over 100 pre-made designs are available in OptinMonster’s library, or you may start from scratch and design a unique template that reflects the style and tone of your company.
Then, you can test these various designs using the A/B testing function and examine the conversion data for each form to determine which one your audience prefers.
In order to continue creating content and products that fulfill and anticipate the demands of your audience, increased web traffic will provide you with better insight into what they desire.
There is no magic formula for increasing traffic, but there are rules you can adhere to in order to build a WordPress site that offers robust content and seamless user experiences. Following a brief discussion of these rules, let’s look at some plugins that can help you get the most out of your work.
Tweet to Open
Tweet to Unlock is a premium plugin that, as its name implies, locks WordPress posts or pages unless users share them on their Twitter accounts.
This plugin effectively converts your readers into Twitter promoters that increase site traffic. You may increase engagement on your website and on social media by making visitors take an action before viewing your information. What a great way to accomplish two goals at once.
Popular Posts on WordPress
In order to keep your site visitors interested, WordPress Popular Posts is a free and incredibly adaptable plugin that enables you to highlight your site’s most popular content within WordPress posts and pages.
Popular posts might be shown depending on page views or comments. You may even arrange them according to how well-liked they were over a certain period of time (ie. the last 24 hours or 30 days). Alternatively, you can sort the list by comments, views, or average daily views. In your admin section, you can monitor the performance of your most popular posts using the built-in analytics dashboard.
Social Fuse Floating Sidebar
You may maximize the potential of your social networks with the aid of the Fuse Social Floating Sidebar plugin. The most well-known social networking symbols, including those from Facebook, Twitter, YouTube, LinkedIn, Flickr, Pinterest, StumbleUpon, Reddit, Instagram, Tumblr, and more, can be added to your website using this plugin.
The settings and designs of these icons can then be customized in your WordPress dashboard. Choose between square and round icons, decide on their size, and, if you’d like, add animation. Watch as more users start to share and advertise your material on various social networking sites as time goes on.
If you want to create a WordPress Website from scratch, then join WordPress Course Online to start your learning online step by step by working on live projects and get a Pro WordPress Certificate.
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