RadioShack is now in the cryptocurrency business: what is behind this relaunch?
RadioShack is now in the cryptocurrency business: what is behind this relaunch? RadioShack Swap platform for a cryptocurrency exchange that allows users to exchange coins or tokens
RadioShack, a tech gadget retailer, revived after filing for bankruptcy twice. The firm was acquired in 2020 by Retail Ecommerce Ventures (REV), the same company behind its relaunch as a cryptocurrency wallet.
The RadioShack Swap platform for cryptocurrency exchange allows users to exchange coins or tokens, a format that offers more flexibility and lower transaction fees than trading. His token, called $RADIO, is worth about a penny.https://5d136480eedec123844b71473b4ca534.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.html?n=0
What does this change mean?
The resuscitation took place through his Twitter account, which had an abrupt change in his communication. As can be seen in their messages, it is a direct and almost informal line, in order to engage more users.https://d-38584841882365136016.ampproject.net/2207181727000/frame.html
“RadioShack is no longer the electronics store that Americans went to for generations, but an online cryptocurrency company that also sells batteries,” the company noted.
With this new strategy, RadioShack has managed to reach 360,000 followers, of which 130,000 are achieved in the month of June.
“It’s our voice, a new voice, one for the people. RadioShack’s audience used to be just a larger demographic, but as times have changed and e-commerce has come into its own, the old RadioShack voice is gone. is relevant,” explained Abel Czupor, RadioShack’s head of marketing.
True to its beginnings, the company continues to offer electronic devices, such as batteries, telephone accessories, computers, radios, televisions, headphones, and many other devices.
RadioShack Swap, the new division
On the RadioShack Swap website, the company said that its relaunch was aimed at people who would not normally think of themselves as cryptocurrency investors.
“There is a real generation gap between the average cryptocurrency user and the average business decision maker,” the company said. “This demographic difference creates a substantial psychological barrier to cryptocurrency adoption.”
In a May statement, the company reported a transaction volume of $40 million with an average of $500,000 to $2 million.
“The exchange is adding two to three new tokens every week, and we continue to see a lot of interest among gaming token startups, in particular. They understand that the RadioShack brand is consistent with their own game,” reported Retal Ecommerce Ventures.