You are making it necessary for any company that wants to succeed online with more than 1,000,000 monthly activities and over 1 billion active monthly users.

The TikTok platform can be very effective in marketing campaigns and help your company gain more visibility quickly.

TikTok is an excellent tool for advertising your business. However, it’s essential to regularly check the TikTok analytics to see if you are making progress or not.

TikTok metrics can help you gauge the performance of your content when you create a marketing plan.

What’s TikTok Analytics?

TikTok Analytics, a tool that helps creators and businesses track the performance of their content, is unique. It gives insight into meaningful information, such as changes in followers and profile overviews.

It allows you to see how your videos compare with your competitors and how many followers you gained after releasing your latest video. TikTok analytics can be a valuable tool for marketers or anyone who wants to make an impact on social media.

Check your TikTok Analytics:

These are the steps to get access to TikTok analytics and stats.

1. Navigate to your profile page and click the three horizontal lines in the lower left-hand corner. This will take you to the settings page.

2. Click on “Manage Your account.

3. Click or tap “Switch To Business Account .

4. Follow these steps to find the best option for you.

5. To complete the upgrade, verify your email address. To receive an SMS, select the “Use Phone” option if you cannot access it or do not have access to your email.

Categories for TikTok Analytics:

TikTok analytics can be divided into four categories:

• Overview,
• Content,
• Followers
• LIVE

An overview of Analytics:

Do you want to know how your account performed after you shared the super-simple Christmas Is You lip-syncing for 2020? The overview tab will show analytics for the last month, week, or two months. You can also choose a custom date range.  This is the place to look.

Content Analytics:

This tab shows which videos were most popular during the given period. This tab also provides statistics about every post, such as views, comments, and likes.

Analytics for Followers:

The follower tab provides information about your followers. This includes an analysis of their gender and where they are viewing the app. You can also see which of your followers are most active on the app.

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Live Analytics:

This tab gives you insight into the live-streamed videos you have held over the last month (7 (or 28) days). These statistics include the number of followers, how long you’ve been online in the past week, and how many Diamonds you have received.

TikTok Analytics: How to Grow your Account:

TikTok analytics will help you better understand your followers and make it easier to create high-quality, engaging content.

If you consider your analytics when creating new TikTok content, you can ensure that your videos align with your audience’s preferences.

This means there is more chance of success on TikTok long-term!

The Best TikTok Analytics Tools For 2022:

Here are other tools you can use if you’re unhappy with the inbuilt analytics.

1.  Analisa

Analisa, which was launched in 2019, is still relatively new.  It is based on artificial intelligence and targeted at influencers as well as media publishers and agencies. It has helped brands in more than 57 countries. Analisa allows you to access raw data such as the number and type of people who liked your posts and analysis (an analysis that uses unstructured data).

Analisa offers a free plan, but it cannot provide statistics or data for TikTok. It does not provide any information about TikTok. You must sign up for one of the three premium plans if you want to use TikTok. The lowest plan is $69 per month.  It is highly recommended that you sign up for the Plus option ($149 per month) or the Professional package ($239 per month).

Specs:

Follower audience demographics

Campaign report

Analyze of content

2.  Popsters

Popsters allow you to compare and analyze the effectiveness of your TikTok posts. You can, for example, determine the most popular posts among your intended users and look at performance indicators such as length of posts and use of hashtags.

The pricing works differently from other tools. It does not determine its price based on the features and features it offers. Instead, pricing depends on historical data. Popsters give you 30 days of content at $9.99. An $89.99 one-time fee is required to get one year of access. These plans are only available to one person and one social network.

Specs:

• Sorting posts
• Filtering posts
• Export to XLSX and PPTX.
• Statisticians for activity graphs

3.  Brand24

Although Brand24 isn’t an analytical tool for TikTok, it can be used to track the popularity of hashtags on TikTok, Instagram, and Twitch. It is a great way to track your brand or product online. It can also be used to determine the popularity of your brand or product.

The Brand24 hashtag Analytics tool will show you the number and reach of hashtags on social media, the sentiment, and the most influential hashtag users. It is a comprehensive hashtag analysis tool. You can monitor your volume graph and see which hashtags are most popular. The hashtag analytics can be used to track the reach of your hashtags on social media platforms. Brand24 will notify you immediately if there are any changes in hashtag performance to let you know when your hashtags go viral.

Specs:

Monitor the reach of your #Hashtags

Use your hashtags to find influencers

Find the most active accounts using your hashtags

4.  Iconosquare

Iconosquare, an analytics and administration platform, recently integrated TikTok as social media network. This includes Instagram, FB, Twitter, and LinkedIn. Their product is designed to complement TikTok’s native analytics.

Iconosquare provides the critical analysis that brands and influencers need to determine if they are in the right direction to reach their goals. It also allows them to make informed decisions based on accurate information.

Pro (targeting small-sized companies and professional marketers), Advanced, and Enterprise are the pricing levels. Enterprise is best for larger agencies or social media departments. If it is charged annually, Pro starts at $49/month.

Specs:

Engagement and performance measurement

Each video has its video analytics

Most engaging videos

When is the best time for publishing?

History of views/ Likes history Comment history History histories and Density

The lifespan of media

Chart export

5. TrendTok

TrendTok allows influencers to monitor, recognize, and predict TikTok trends according to location, category, and even location. This will enable you to capitalize on emerging trends, create viral videos, and gain more followers. Trends can also be personalized using AI. You can then save top trends to keep track of their performance.

Specs:

Analyze rising and falling trends

Its AI can predict trends

Trend recommendations based on your personal preferences

Conclusion:

TikTok analytics can be a great way to determine which videos are performing well and make the content your customers want. You can post tips for photography on TikTok or funny sketches from your day; the right people will see your videos.